\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3044\u307e\u3057\u3087\u3046<\/figcaption>\n<\/figure>\n\n3C\u5206\u6790\uff1a\u5168\u4f53\u50cf\u3092\u3064\u304b\u3080\u305f\u3081\u306e\u57fa\u672c<\/h3>\n
\u5e02\u5834\uff08Customer\uff09\u30fb\u7af6\u5408\uff08Competitor\uff09\u30fb\u81ea\u793e\uff08Company\uff09\u306e3\u8981\u7d20\u3092\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u300c\u5e02\u5834\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u300d\u300c\u7af6\u5408\u306f\u3069\u3046\u5fdc\u3048\u3066\u3044\u308b\u304b\u300d\u300c\u81ea\u793e\u306e\u5f37\u307f\u306f\u4f55\u304b\u300d\u3092\u4fef\u77b0\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7acb\u6848\u306e\u51fa\u767a\u70b9\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u7af6\u5408\u8abf\u67fb\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n
SWOT\u5206\u6790\uff1a\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n
\u5f37\u307f\uff08Strengths\uff09\u30fb\u5f31\u307f\uff08Weaknesses\uff09\u30fb\u6a5f\u4f1a\uff08Opportunities\uff09\u30fb\u8105\u5a01\uff08Threats\uff09\u306e4\u8ef8\u3067\u73fe\u72b6\u3092\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u7af6\u5408\u8abf\u67fb\u3067\u5f97\u305f\u60c5\u5831\u3092\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u53d6\u308b\u3079\u304d\u6226\u7565\u306e\u65b9\u5411\u6027\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u6a5f\u4f1a\u3068\u5f37\u307f\u304c\u91cd\u306a\u308b\u9818\u57df\u304c\u3001\u5dee\u5225\u5316\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n
4C\u5206\u6790\uff1a\u9867\u5ba2\u8996\u70b9\u3067\u4fa1\u5024\u3092\u6574\u7406\u3059\u308b<\/h3>\n
\u9867\u5ba2\u4fa1\u5024\uff08Customer Value\uff09\u30fb\u30b3\u30b9\u30c8\uff08Cost\uff09\u30fb\u5229\u4fbf\u6027\uff08Convenience\uff09\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\u306e\u89b3\u70b9\u304b\u3089\u7af6\u5408\u3068\u306e\u9055\u3044\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u300c\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u4fa1\u683c\u7af6\u4e89\u4ee5\u5916\u306e\u5dee\u5225\u5316\u8ef8\u3092\u898b\u3064\u3051\u308b\u3068\u304d\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n
STP\u5206\u6790\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b<\/h3>\n
\u5e02\u5834\u3092\u7d30\u5206\u5316\uff08Segmentation\uff09\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\uff08Targeting\uff09\u3092\u6c7a\u3081\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\uff08Positioning\uff09\u3092\u660e\u78ba\u306b\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u7af6\u5408\u3068\u540c\u3058\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u7acb\u3064\u3068\u6d88\u8017\u6226\u306b\u306a\u308b\u305f\u3081\u3001\u7af6\u5408\u304c\u624b\u8584\u306a\u9818\u57df\u3092\u898b\u3064\u3051\u3066\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n
\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\uff1a\u696d\u52d9\u306e\u6d41\u308c\u3067\u5f37\u307f\u3092\u628a\u63e1\u3059\u308b<\/h3>\n
\u4e3b\u6d3b\u52d5\uff08\u88fd\u9020\u30fb\u7269\u6d41\u30fb\u8ca9\u58f2\u7b49\uff09\u3068\u652f\u63f4\u6d3b\u52d5\uff08\u8abf\u9054\u30fb\u6280\u8853\u958b\u767a\u30fb\u7ba1\u7406\u7b49\uff09\u306b\u5206\u3051\u3066\u7af6\u5408\u306e\u696d\u52d9\u30d5\u30ed\u30fc\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u6bb5\u968e\u3067\u30b3\u30b9\u30c8\u3084\u5f37\u307f\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u5dee\u5225\u5316\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n
\n
\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u6d3b\u7528\u306e\u30b3\u30c4<\/strong>\n \u307e\u305a3C\u5206\u6790\u3067\u5168\u4f53\u50cf\u3092\u3064\u304b\u307f\u3001SWOT\u5206\u6790\u3067\u81ea\u793e\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3002\u6b21\u306bSTP\u5206\u6790\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u307f\u30014C\u5206\u6790\u3067\u63d0\u4f9b\u4fa1\u5024\u3092\u8a2d\u8a08\u3059\u308b\u3068\u3044\u3046\u6d41\u308c\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u3059\u3079\u3066\u3092\u4e00\u5ea6\u306b\u4f7f\u3046\u5fc5\u8981\u306f\u306a\u304f\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u7d44\u307f\u5408\u308f\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n\n
\u7af6\u5408\u512a\u4f4d\u6027\u306e\u4f5c\u308a\u65b9\uff1a\u5dee\u5225\u5316\u6226\u7565\u306e\u5b9f\u8df5<\/h2>\n\n
\u7af6\u5408\u8abf\u67fb\u3092\u901a\u3058\u3066\u81ea\u793e\u3068\u7af6\u5408\u306e\u9055\u3044\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306f\u300c\u7af6\u5408\u306b\u52dd\u3066\u308b\u72ec\u81ea\u306e\u5f37\u307f\u300d\u3001\u3059\u306a\u308f\u3061\u7af6\u5408\u512a\u4f4d\u6027\u3092\u69cb\u7bc9\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n
\u7af6\u5408\u512a\u4f4d\u6027\u3068\u306f\u4f55\u304b<\/h3>\n
\u7af6\u5408\u512a\u4f4d\u6027\u3068\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u5bb9\u6613\u306b\u306f\u771f\u4f3c\u3067\u304d\u306a\u3044\u81ea\u793e\u56fa\u6709\u306e\u5f37\u307f\u306e\u3053\u3068\u3067\u3059\u3002\u4fa1\u683c\u30fb\u54c1\u8cea\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u30b9\u30d4\u30fc\u30c9\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30fb\u30ce\u30a6\u30cf\u30a6\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u3067\u751f\u307e\u308c\u307e\u3059\u3002\u6301\u7d9a\u7684\u306a\u7af6\u5408\u512a\u4f4d\u6027\u306f\u4e00\u6642\u7684\u306a\u4fa1\u683c\u512a\u4f4d\u3068\u306f\u7570\u306a\u308a\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3092\u652f\u3048\u307e\u3059\u3002<\/p>\n\n
\u5dee\u5225\u5316\u306e3\u3064\u306e\u57fa\u672c\u6226\u7565<\/h3>\n
\u7d4c\u55b6\u5b66\u8005\u30de\u30a4\u30b1\u30eb\u30fb\u30dd\u30fc\u30bf\u30fc\u306f\u3001\u7af6\u5408\u306b\u52dd\u3064\u305f\u3081\u306e\u57fa\u672c\u6226\u7565\u3068\u3057\u3066\u4ee5\u4e0b\u306e3\u3064\u3092\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n
\n \n \n | \u6226\u7565\u306e\u7a2e\u985e<\/th>\n | \u5185\u5bb9<\/th>\n | \u5411\u3044\u3066\u3044\u308b\u72b6\u6cc1<\/th>\n <\/tr>\n <\/thead>\n |
\n \n \u30b3\u30b9\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7<\/strong><\/td>\n | \u696d\u754c\u6700\u4f4e\u30b3\u30b9\u30c8\u3092\u5b9f\u73fe\u3057\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u52dd\u3064<\/td>\n | \u5927\u91cf\u751f\u7523\u30fb\u898f\u6a21\u306e\u7d4c\u6e08\u304c\u52b9\u304f\u5834\u5408<\/td>\n <\/tr>\n | \n \u5dee\u5225\u5316\u6226\u7565<\/strong><\/td>\n | \u72ec\u81ea\u306e\u6a5f\u80fd\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u54c1\u8cea\u3067\u4ed6\u793e\u3068\u5dee\u3092\u3064\u3051\u308b<\/td>\n | \u72ec\u81ea\u6027\u30fb\u5c02\u9580\u6027\u304c\u6d3b\u304b\u305b\u308b\u5834\u5408<\/td>\n <\/tr>\n | \n \u96c6\u4e2d\u6226\u7565<\/strong><\/td>\n | \u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u3084\u5730\u57df\u306b\u7d5e\u3063\u3066\u6700\u9069\u5316\u3059\u308b<\/td>\n | \u30cb\u30c3\u30c1\u5e02\u5834\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u671f<\/td>\n <\/tr>\n <\/tbody>\n<\/table>\n\n\u7af6\u5408\u512a\u4f4d\u6027\u3092\u751f\u307f\u51fa\u3059\u5b9f\u8df5\u7684\u306a\u30b9\u30c6\u30c3\u30d7<\/h3>\n\u7af6\u5408\u512a\u4f4d\u6027\u3092\u4f5c\u308b\u306b\u306f\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3068\u6574\u7406\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n \n - \u7af6\u5408\u8abf\u67fb\u3067\u300c\u7af6\u5408\u304c\u5f31\u3044\u70b9\u300d\u3092\u7279\u5b9a\u3059\u308b<\/strong>\uff1a\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u3084\u53e3\u30b3\u30df\u304b\u3089\u3001\u7af6\u5408\u304c\u6e80\u305f\u305b\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059<\/li>\n
- \u81ea\u793e\u30ea\u30bd\u30fc\u30b9\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u308b<\/strong>\uff1a\u6280\u8853\u30fb\u4eba\u6750\u30fb\u30b3\u30b9\u30c8\u30fb\u30b9\u30d4\u30fc\u30c9\u9762\u3067\u81ea\u793e\u304c\u512a\u308c\u308b\u90e8\u5206\u3092\u78ba\u8a8d\u3057\u307e\u3059<\/li>\n
- \u300c\u81ea\u793e\u3060\u3051\u304c\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u300d\u3092\u5b9a\u7fa9\u3059\u308b<\/strong>\uff1a\u4ed6\u793e\u304c\u7c21\u5358\u306b\u771f\u4f3c\u3067\u304d\u306a\u3044\u72ec\u81ea\u4fa1\u5024\uff08USP\uff1a\u30e6\u30cb\u30fc\u30af\u30fb\u30bb\u30ea\u30f3\u30b0\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u8a00\u8a9e\u5316\u3057\u307e\u3059<\/li>\n
- \u5c0f\u3055\u304f\u8a66\u3057\u3066\u691c\u8a3c\u3059\u308b<\/strong>\uff1a\u5b9a\u7fa9\u3057\u305f\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u5b9f\u969b\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u53cd\u6620\u3057\u3001\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u78ba\u8a8d\u3057\u307e\u3059<\/li>\n<\/ol>\n\n
\n \u6ce8\u610f<\/strong>\n \u300c\u7af6\u5408\u3068\u540c\u3058\u3053\u3068\u3092\u3082\u3063\u3068\u3046\u307e\u304f\u3084\u308b\u300d\u3060\u3051\u3067\u306f\u3001\u672c\u6765\u306e\u610f\u5473\u3067\u306e\u7af6\u5408\u512a\u4f4d\u6027\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u7af6\u5408\u304c\u6301\u3063\u3066\u3044\u306a\u3044\u72ec\u81ea\u306e\u8996\u70b9\u30fb\u7279\u5b9a\u9818\u57df\u3078\u306e\u96c6\u4e2d\u30fb\u9867\u5ba2\u3068\u306e\u6df1\u3044\u95a2\u4fc2\u6027\u3053\u305d\u304c\u3001\u771f\u306e\u5dee\u5225\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n\n \u307e\u3068\u3081<\/h2>\n\n\u7af6\u5408\u8abf\u67fb\u306f\u3001\u5e02\u5834\u3067\u306e\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u3001\u5dee\u5225\u5316\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u632f\u308a\u8fd4\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n | | | |