{"id":1437,"date":"2026-05-08T13:42:10","date_gmt":"2026-05-08T04:42:10","guid":{"rendered":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/?p=1437"},"modified":"2026-05-13T10:19:33","modified_gmt":"2026-05-13T01:19:33","slug":"20-2","status":"publish","type":"post","link":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/20-2\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af20\u9078\u3092\u56f3\u89e3\u3067\u89e3\u8aac"},"content":{"rendered":"\n<div class=\"wp-article-wrapper\" style=\"line-height: 1.9; padding: 8px 0;\">\n \n<p style=\"margin: 1em 0;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u30fb\u5206\u6790\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u300c\u601d\u8003\u306e\u578b\u300d\u306e\u3053\u3068\u3067\u3059\u3002\u65bd\u7b56\u3092\u9032\u3081\u308b\u306a\u304b\u3067\u300c\u8b70\u8ad6\u304c\u3042\u3061\u3053\u3061\u306b\u98db\u3093\u3067\u3057\u307e\u3046\u300d\u300c\u73fe\u72b6\u304c\u3046\u307e\u304f\u6574\u7406\u3067\u304d\u306a\u3044\u300d\u3068\u611f\u3058\u305f\u7d4c\u9a13\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3046\u3057\u305f\u5834\u9762\u3067\u6d3b\u8e8d\u3059\u308b\u306e\u304c\u3001\u5148\u4eba\u305f\u3061\u304c\u4f53\u7cfb\u5316\u3057\u3066\u304d\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u601d\u8003\u6574\u7406\u304b\u3089\u6539\u5584\u307e\u3067\u306e5\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3066\u3001\u73fe\u5834\u3067\u4f7f\u3048\u308b\u4ee3\u8868\u7684\u306a20\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u56f3\u89e3\u4ed8\u304d\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<\/h2>\n \n<p style=\"margin: 1em 0;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3051\u308b\u601d\u8003\u3084\u8ab2\u984c\u62bd\u51fa\u3001\u89e3\u6c7a\u7b56\u306e\u691c\u8a0e\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306b\u78ba\u7acb\u3055\u308c\u305f\u67a0\u7d44\u307f\u306e\u3053\u3068\u3067\u3059\u3002\u30c1\u30fc\u30e0\u3067\u65bd\u7b56\u3092\u9032\u3081\u308b\u969b\u306e\u300c\u5171\u901a\u8a00\u8a9e\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u8b70\u8ad6\u306e\u767a\u6563\u3084\u8a8d\u8b58\u30ba\u30ec\u3092\u9632\u304e\u306a\u304c\u3089\u3001\u6700\u77ed\u30eb\u30fc\u30c8\u3067\u6210\u679c\u306b\u5411\u304b\u3046\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n \n<p style=\"margin: 1em 0;\">\u4f8b\u3048\u3070\u300c\u81ea\u793e\u306e\u5f37\u307f\u306f\u4f55\u304b\u300d\u300c\u3069\u3093\u306a\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u3079\u304d\u304b\u300d\u300c\u76ee\u6a19\u306f\u59a5\u5f53\u304b\u300d\u3068\u3044\u3063\u305f\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3048\u3070\u601d\u8003\u306e\u629c\u3051\u6f0f\u308c\u3092\u6e1b\u3089\u3057\u3001\u5ba2\u89b3\u7684\u306b\u6574\u7406\u3067\u304d\u307e\u3059\u3002\u7d4c\u9a13\u3084\u52d8\u3060\u3051\u306b\u983c\u3089\u305a\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u70b9\u304c\u5927\u304d\u306a\u9b45\u529b\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u6d3b\u7528\u3067\u610f\u8b58\u3057\u305f\u30443\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n \n<p style=\"margin: 1em 0;\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4fbf\u5229\u306a\u9053\u5177\u3067\u3059\u304c\u3001\u4f7f\u3044\u65b9\u3092\u8aa4\u308b\u3068\u300c\u57cb\u3081\u308b\u3053\u3068\u300d\u304c\u76ee\u7684\u5316\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306e3\u3064\u3092\u610f\u8b58\u3057\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n \n<div style=\"background-color: #e1edf7; border-left: 4px solid #3e8396; padding: 16px 20px; margin: 20px 0; border-radius: 4px;\">\n<strong style=\"color: #3e8396;\">\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/strong>\n<p style=\"margin: 1em 0;\">1. \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u76ee\u7684\u3067\u306f\u306a\u304f\u300c\u624b\u6bb5\u300d\u3068\u6349\u3048\u308b<br\/>\n2. \u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u3082\u306e\u3092\u9078\u3076\u67d4\u8edf\u3055\u3092\u6301\u3064<br\/>\n3. \u30c1\u30fc\u30e0\u5185\u306e\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u8a8d\u8b58\u3092\u305d\u308d\u3048\u308b<\/p>\n<\/div>\n \n<p style=\"margin: 1em 0;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u5927\u304d\u304f\u6b21\u306e5\u30ab\u30c6\u30b4\u30ea\u306b\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/62b093e9faaf60e2e33e365ed499bfad.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af 5\u3064\u306e\u30ab\u30c6\u30b4\u30ea\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f31\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f5\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u985e\u3067\u304d\u308b<\/figcaption>\n<\/figure>\n \n<p style=\"margin: 1em 0;\">\u4ee5\u964d\u306e\u7ae0\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u542b\u307e\u308c\u308b\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9806\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u601d\u8003\u6574\u7406\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n \n<p style=\"margin: 1em 0;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u306b\u306f\u3001\u5fc5\u305a\u300c\u601d\u8003\u300d\u304c\u4f34\u3044\u307e\u3059\u3002\u8ad6\u7406\u7684\u306b\u6574\u7406\u3059\u308b\u529b\u3092\u935b\u3048\u308b\u305f\u3081\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3001MECE\u3068\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3067\u3059\u3002\u65e5\u5e38\u7684\u306b\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u8b70\u8ad6\u3084\u8cc7\u6599\u306e\u8cea\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">MECE\uff08\u30df\u30fc\u30b7\u30fc\uff09\uff1a\u30e2\u30ec\u306a\u304f\u30c0\u30d6\u308a\u306a\u304f\u6574\u7406\u3059\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">MECE\u306f\u300cMutually Exclusive, Collectively Exhaustive\u300d\u306e\u982d\u6587\u5b57\u3067\u3001\u300c\u76f8\u4e92\u306b\u91cd\u8907\u305b\u305a\u3001\u5168\u4f53\u3068\u3057\u3066\u6f0f\u308c\u304c\u306a\u3044\u300d\u72b6\u614b\u3092\u6307\u3057\u307e\u3059\u3002\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3067\u3001\u8981\u7d20\u5206\u89e3\u3084\u5e02\u5834\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3092\u884c\u3046\u969b\u306b\u300c\u629c\u3051\u6f0f\u308c\u30fb\u30c0\u30d6\u308a\u304c\u306a\u3044\u304b\u300d\u3092\u78ba\u8a8d\u3059\u308b\u30c1\u30a7\u30c3\u30af\u8ef8\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/fig02_MECE.png\" alt=\"MECE\u306e\u826f\u3044\u4f8b\u3068\u60aa\u3044\u4f8b\u306e\u6bd4\u8f03\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f32\uff1a\u8981\u7d20\u306e\u5207\u308a\u53e3\u3092\u4e00\u5b9a\u306b\u3059\u308b\u3053\u3068\u3067MECE\u306a\u5206\u985e\u304c\u3067\u304d\u308b<\/figcaption>\n<\/figure>\n\n\n\n \n<p style=\"margin: 1em 0;\">\u4f8b\u3048\u3070\u82b1\u3092\u5206\u985e\u3059\u308b\u3068\u304d\u3001\u300c\u8272\u300d\u3068\u3044\u3046\u5207\u308a\u53e3\u3067\u5206\u3051\u308c\u3070\u5168\u3066\u306e\u82b1\u3092\u6f0f\u308c\u306a\u304f\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u3068\u3053\u308d\u304c\u300c\u8272\u300d\u3068\u300c\u79d1\u300d\u304c\u6df7\u5728\u3057\u305f\u5206\u985e\u306b\u3059\u308b\u3068\u3001\u30b5\u30af\u30e9\u306e\u3088\u3046\u306b\u8907\u6570\u306e\u67a0\u306b\u307e\u305f\u304c\u308b\u82b1\u304c\u51fa\u305f\u308a\u3001\u9006\u306b\u3069\u3053\u306b\u3082\u5165\u3089\u306a\u3044\u82b1\u304c\u51fa\u305f\u308a\u3057\u307e\u3059\u3002MECE\u306a\u601d\u8003\u306f\u3001\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308b\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3059\u3079\u3066\u306e\u571f\u53f0\u306b\u306a\u308b\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\uff1a\u554f\u984c\u3092\u8981\u7d20\u306b\u5206\u89e3\u3059\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u30011\u3064\u306e\u4e8b\u8c61\u3084\u554f\u984c\u3092\u8907\u6570\u306e\u8981\u56e0\u30fb\u8981\u7d20\u306b\u679d\u5206\u304b\u308c\u3055\u305b\u3066\u5206\u89e3\u3057\u3066\u3044\u304f\u624b\u6cd5\u3067\u3059\u3002MECE\u306e\u8003\u3048\u65b9\u3092\u6d3b\u304b\u3057\u306a\u304c\u3089\u3001\u8907\u96d1\u306a\u554f\u984c\u3092\u89e3\u6c7a\u53ef\u80fd\u306a\u5358\u4f4d\u307e\u3067\u5177\u4f53\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/e397aee9d5d65352953676ac2044c8d6.png\" alt=\"\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u4f8b\uff1a\u663c\u9593\u306a\u306e\u306b\u306d\u3080\u305f\u3044\u539f\u56e0\u306e\u5206\u89e3\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f33\uff1a\u4e8b\u8c61\u3092\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u89e3\u6c7a\u53ef\u80fd\u306a\u8981\u56e0\u304c\u898b\u3048\u3066\u304f\u308b<\/figcaption>\n<\/figure>\n \n<p style=\"margin: 1em 0;\">\u300c\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u300d\u306e\u3088\u3046\u306a\u5927\u304d\u306a\u8ab2\u984c\u3082\u3001\u8981\u56e0\u30923\u301c4\u968e\u5c64\u306b\u5206\u89e3\u3059\u308c\u3070\u300c\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u300d\u300cLP\u306e\u96e2\u8131\u7387\u300d\u306a\u3069\u5177\u4f53\u7684\u306a\u6253\u3061\u624b\u30ec\u30d9\u30eb\u307e\u3067\u843d\u3068\u3057\u8fbc\u3081\u307e\u3059\u3002\u30c1\u30fc\u30e0\u3067\u53d6\u308a\u7d44\u3080\u8ab2\u984c\u306e\u5171\u901a\u7406\u89e3\u3065\u304f\u308a\u306b\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u73fe\u72b6\u7406\u89e3\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08\u5e02\u5834\u7406\u89e3\uff09<\/h2>\n \n<p style=\"margin: 1em 0;\">\u65b0\u3057\u3044\u65bd\u7b56\u3092\u8003\u3048\u308b\u524d\u306b\u3001\u81ea\u793e\u304c\u6226\u3046\u5e02\u5834\u3084\u5468\u8fba\u74b0\u5883\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5e02\u5834\u7406\u89e3\u306b\u306f\u6b21\u306e5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">PEST\u5206\u6790\uff1a\u30de\u30af\u30ed\u74b0\u5883\u3092\u8aad\u307f\u89e3\u304f<\/h3>\n \n<p style=\"margin: 1em 0;\">PEST\u5206\u6790\u306fPolitics\uff08\u653f\u6cbb\uff09\u30fbEconomy\uff08\u7d4c\u6e08\uff09\u30fbSociety\uff08\u793e\u4f1a\uff09\u30fbTechnology\uff08\u6280\u8853\uff09\u306e4\u3064\u306e\u5916\u7684\u8981\u56e0\u304b\u3089\u3001\u696d\u754c\u5168\u4f53\u3092\u30de\u30af\u30ed\u306a\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u6cd5\u898f\u5236\u306e\u5909\u5316\u3084\u666f\u6c17\u52d5\u5411\u3001\u793e\u4f1a\u30c8\u30ec\u30f3\u30c9\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306f\u81ea\u793e\u306e\u6226\u7565\u3067\u306f\u5909\u3048\u3089\u308c\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u4e8b\u524d\u306bPEST\u3067\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3057\u3001\u8ffd\u3044\u98a8\u3068\u9006\u98a8\u3092\u898b\u6975\u3081\u305f\u3046\u3048\u3067\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">3C\u5206\u6790\uff1a\u5e02\u5834\u30fb\u81ea\u793e\u30fb\u7af6\u5408\u306e\u95a2\u4fc2\u3092\u6349\u3048\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">3C\u5206\u6790\u306fCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u30fbCompany\uff08\u81ea\u793e\uff09\u30fbCompetitor\uff08\u7af6\u5408\uff09\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u5e02\u5834\u3092\u6349\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002PEST\u5206\u6790\u304c\u30de\u30af\u30ed\u8996\u70b9\u3060\u3068\u3059\u308c\u3070\u30013C\u5206\u6790\u306f\u305d\u308c\u3088\u308a\u3082\u4e00\u6bb5\u30df\u30af\u30ed\u306a\u8996\u70b9\u306b\u306a\u308a\u307e\u3059\u3002\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u30663\u3064\u3092\u4e26\u3079\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u653b\u3081\u308b\u3079\u304d\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">4C\u5206\u6790\uff1a\u9867\u5ba2\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">4C\u5206\u6790\u306fCustomer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u30fbCost\uff08\u9867\u5ba2\u306e\u8ca0\u62c5\uff09\u30fbConvenience\uff08\u5229\u4fbf\u6027\uff09\u30fbCommunication\uff08\u60c5\u5831\u63a5\u70b9\uff09\u306e4\u8981\u7d20\u304b\u3089\u3001\u6d88\u8cbb\u8005\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\uff08\u5e02\u5834\u8996\u70b9\uff09\u306e\u767a\u60f3\u3067\u3001\u3059\u3067\u306b\u6210\u719f\u3057\u305f\u5e02\u5834\u3067\u6226\u3046\u969b\u306b\u7279\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">4P\u5206\u6790\uff1a\u4f01\u696d\u8996\u70b9\u3067\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">4P\u5206\u6790\u306fProduct\uff08\u88fd\u54c1\uff09\u30fbPrice\uff08\u4fa1\u683c\uff09\u30fbPlace\uff08\u6d41\u901a\uff09\u30fbPromotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u306e4\u8981\u7d20\u304b\u3089\u3001\u4f01\u696d\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30c8\uff08\u4f01\u696d\u8996\u70b9\uff09\u306e\u767a\u60f3\u3067\u30014C\u3068\u5bfe\u306b\u306a\u308b\u95a2\u4fc2\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/fig04_3C4C4P.png\" alt=\"3C\u5206\u6790\u30fb4C\u5206\u6790\u30fb4P\u5206\u6790\u306e\u95a2\u4fc2\u56f3\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f34\uff1a\u30de\u30af\u30ed\u2192\u30df\u30af\u30ed\u3078\u3001\u8996\u70b9\u3092\u5909\u3048\u306a\u304c\u3089\u6226\u7565\u306e\u89e3\u50cf\u5ea6\u3092\u4e0a\u3052\u308b<\/figcaption>\n<\/figure>\n \n<p style=\"margin: 1em 0;\">4C\u30684P\u306f\u300c\u9867\u5ba2\u8996\u70b9\u300d\u3068\u300c\u4f01\u696d\u8996\u70b9\u300d\u306e\u4e21\u8f2a\u3067\u3059\u3002\u4e21\u65b9\u3092\u4f7f\u3063\u3066\u65bd\u7b56\u3092\u70b9\u691c\u3059\u308b\u3053\u3068\u3067\u3001\u72ec\u308a\u3088\u304c\u308a\u306b\u3082\u673a\u4e0a\u306e\u7a7a\u8ad6\u306b\u3082\u306a\u3089\u306a\u3044\u6226\u7565\u304c\u63cf\u3051\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">STP\u5206\u6790\uff1a\u72d9\u3046\u3079\u304d\u5e02\u5834\u3068\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">STP\u5206\u6790\u306fSegmentation\uff08\u5e02\u5834\u7d30\u5206\u5316\uff09\u30fbTargeting\uff08\u72d9\u3046\u5e02\u5834\u306e\u6c7a\u5b9a\uff09\u30fbPositioning\uff08\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316\uff09\u306e3\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u5e02\u5834\u5168\u4f53\u3092\u7d30\u304b\u304f\u5206\u3051\u3001\u305d\u306e\u306a\u304b\u3067\u81ea\u793e\u304c\u52dd\u3066\u308b\u9818\u57df\u3092\u898b\u5b9a\u3081\u3001\u7af6\u5408\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u51fa\u767a\u70b9\u3068\u3057\u3066\u3001\u6700\u3082\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e1\u3064\u3067\u3059\u3002<\/p>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u73fe\u72b6\u7406\u89e3\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08\u81ea\u793e\u7406\u89e3\uff09<\/h2>\n \n<p style=\"margin: 1em 0;\">\u5e02\u5834\u3092\u7406\u89e3\u3057\u305f\u3089\u3001\u7d9a\u3044\u3066\u81ea\u793e\u306e\u73fe\u72b6\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u81ea\u793e\u7406\u89e3\u306b\u5f79\u7acb\u3064\u306e\u304c\u6b21\u306e5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">SWOT\u5206\u6790\uff1a4\u8c61\u9650\u3067\u81ea\u793e\u306e\u73fe\u72b6\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">SWOT\u5206\u6790\u306fStrength\uff08\u5f37\u307f\uff09\u30fbWeakness\uff08\u5f31\u307f\uff09\u30fbOpportunity\uff08\u6a5f\u4f1a\uff09\u30fbThreat\uff08\u8105\u5a01\uff09\u306e4\u8c61\u9650\u3067\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u66f8\u304d\u51fa\u3059\u3060\u3051\u3067\u3082\u81ea\u793e\u306e\u73fe\u72b6\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u304c\u3001\u672c\u9818\u3092\u767a\u63ee\u3059\u308b\u306e\u306f\u300c\u30af\u30ed\u30b9\u5206\u6790\u300d\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u3068\u304d\u3067\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/2488cc3a5daa95722bd1e95e06250e32.png\" alt=\"SWOT\u5206\u6790\u00d7\u30af\u30ed\u30b9\u5206\u6790\u306e\u6226\u7565\u30de\u30c8\u30ea\u30af\u30b9\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f35\uff1a\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u8981\u56e0\u3092\u639b\u3051\u5408\u308f\u305b\u30664\u3064\u306e\u6226\u7565\u6848\u3092\u5c0e\u304d\u51fa\u3059<\/figcaption>\n<\/figure>\n \n<p style=\"margin: 1em 0;\">\u30af\u30ed\u30b9\u5206\u6790\u3067\u306f\u3001\u5f37\u307f\u00d7\u6a5f\u4f1a\u3067\u300c\u7a4d\u6975\u653b\u52e2\u300d\u3001\u5f31\u307f\u00d7\u6a5f\u4f1a\u3067\u300c\u5f31\u70b9\u5f37\u5316\u300d\u3001\u5f37\u307f\u00d7\u8105\u5a01\u3067\u300c\u5dee\u5225\u5316\u6226\u7565\u300d\u3001\u5f31\u307f\u00d7\u8105\u5a01\u3067\u300c\u9632\u885b\u30fb\u64a4\u9000\u300d\u3068\u3001\u305d\u308c\u305e\u308c\u53d6\u308b\u3079\u304d\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002SWOT\u3092\u66f8\u3044\u3066\u6e80\u8db3\u305b\u305a\u3001\u5fc5\u305a\u30af\u30ed\u30b9\u5206\u6790\u307e\u3067\u9032\u3081\u308b\u306e\u304c\u52b9\u679c\u3092\u5f15\u304d\u51fa\u3059\u30b3\u30c4\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">\u30d0\u30ea\u30e5\u30fc\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\uff1a\u4e8b\u696d\u306e\u53d6\u6368\u9078\u629e\u3092\u5224\u65ad\u3059\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">\u30d0\u30ea\u30e5\u30fc\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306f\u3001\u73fe\u5728\u884c\u3063\u3066\u3044\u308b\u4e8b\u696d\u3092\u300c\u4f01\u696d\u30d3\u30b8\u30e7\u30f3\u3068\u306e\u6574\u5408\u6027\u300d\u3068\u300cROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u300d\u306e2\u8ef8\u3067\u8a55\u4fa1\u3059\u308b4\u8c61\u9650\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u7d4c\u55b6\u8996\u70b9\u3068\u682a\u4e3b\u8996\u70b9\u3092\u540c\u6642\u306b\u898b\u3089\u308c\u308b\u305f\u3081\u3001\u8907\u6570\u4e8b\u696d\u3092\u6301\u3064\u4f01\u696d\u304c\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u65bd\u7b56\u5358\u4f4d\u3067\u306e\u300c\u63a8\u9032\u30fb\u64a4\u9000\u300d\u5224\u65ad\u306b\u3082\u5fdc\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u30e2\u30c7\u30eb\uff1a\u4fa1\u5024\u306e\u751f\u307e\u308c\u308b\u5de5\u7a0b\u3092\u898b\u3064\u3051\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u30e2\u30c7\u30eb\u306f\u3001\u4f01\u696d\u6d3b\u52d5\u3092\u300c\u4e3b\u6d3b\u52d5\uff08\u8cfc\u8cb7\u7269\u6d41\u30fb\u88fd\u9020\u30fb\u51fa\u8377\u7269\u6d41\u30fb\u8ca9\u58f2\u30fb\u30b5\u30fc\u30d3\u30b9\uff09\u300d\u3068\u300c\u652f\u63f4\u6d3b\u52d5\uff08\u4eba\u6750\u7ba1\u7406\u30fb\u6280\u8853\u958b\u767a\u30fb\u8abf\u9054\u306a\u3069\uff09\u300d\u306b\u5206\u3051\u3001\u5404\u5de5\u7a0b\u3067\u3069\u308c\u3060\u3051\u306e\u4ed8\u52a0\u4fa1\u5024\u3092\u751f\u3093\u3067\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n \n<p style=\"margin: 1em 0;\">\u4f8b\u3048\u3070\u30d1\u30f3\u5c4b\u3055\u3093\u306e\u5834\u5408\u3001\u8cfc\u8cb7\u7269\u6d41\u3067\u306f\u539f\u6750\u6599\u3092\u4ed5\u5165\u308c\u3001\u88fd\u9020\u3067\u98df\u3079\u3089\u308c\u308b\u5f62\u306b\u3057\u3001\u51fa\u8377\u7269\u6d41\u3067\u8cb7\u3048\u308b\u5834\u6240\u307e\u3067\u5c4a\u3051\u308b\u3001\u3068\u3044\u3046\u6d41\u308c\u3067\u5404\u5de5\u7a0b\u306b\u4ed8\u52a0\u4fa1\u5024\u304c\u7a4d\u307f\u4e0a\u304c\u308a\u307e\u3059\u3002\u7af6\u5408\u306e\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u3068\u6bd4\u8f03\u3059\u308c\u3070\u3001\u81ea\u793e\u306e\u72ec\u81ea\u6027\u3084\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff1a\u696d\u754c\u306e\u7af6\u4e89\u69cb\u9020\u3092\u8aad\u307f\u89e3\u304f<\/h3>\n \n<p style=\"margin: 1em 0;\">5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306f\u3001\u4e8b\u696d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b5\u3064\u306e\u7af6\u4e89\u8981\u56e0\uff08\u65e2\u5b58\u7af6\u5408\u30fb\u4ee3\u66ff\u54c1\u30fb\u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b\u30fb\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b\u30fb\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\uff09\u3092\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u65b0\u898f\u5e02\u5834\u3078\u306e\u53c2\u5165\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3092\u691c\u8a0e\u3059\u308b\u969b\u3001\u53ce\u76ca\u69cb\u9020\u3068\u8105\u5a01\u3092\u4f53\u7cfb\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u6226\u7565\u306e\u59a5\u5f53\u6027\u3092\u898b\u6975\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\uff1a\u4e8b\u696d\u306e\u5168\u4f53\u50cf\u30921\u679a\u3067\u63cf\u304f<\/h3>\n \n<p style=\"margin: 1em 0;\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u30fb\u4fa1\u5024\u63d0\u6848\u30fb\u30c1\u30e3\u30cd\u30eb\u30fb\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u30fb\u53ce\u76ca\u306e\u6d41\u308c\u30fb\u30ea\u30bd\u30fc\u30b9\u30fb\u4e3b\u8981\u6d3b\u52d5\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u30fb\u30b3\u30b9\u30c8\u69cb\u9020\u306e9\u8981\u7d20\u3067\u4e8b\u696d\u3092\u53ef\u8996\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3068\u304d\u306e\u5171\u901a\u8a8d\u8b58\u3065\u304f\u308a\u3084\u3001\u65e2\u5b58\u4e8b\u696d\u306e\u898b\u76f4\u3057\u306b\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u9867\u5ba2\u7406\u89e3\u30fb\u5206\u6790\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n \n<p style=\"margin: 1em 0;\">\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308a\u3001\u8cfc\u5165\u3057\u3001\u53e3\u30b3\u30df\u3059\u308b\u306e\u304b\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7406\u89e3\u3067\u304d\u308c\u3070\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u6700\u9069\u306a\u65bd\u7b56\u3092\u6253\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb4\u7a2e\u3068\u305d\u306e\u4ed62\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\uff1a\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u6642\u4ee3\u306e\u8cfc\u8cb7\u30e2\u30c7\u30eb<\/h3>\n \n<p style=\"margin: 1em 0;\">AIDMA\u306fAttention\uff08\u6ce8\u610f\uff09\u2192Interest\uff08\u95a2\u5fc3\uff09\u2192Desire\uff08\u6b32\u6c42\uff09\u2192Memory\uff08\u8a18\u61b6\uff09\u2192Action\uff08\u884c\u52d5\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3059\u3002\u30c6\u30ec\u30d3CM\u3084\u96d1\u8a8c\u5e83\u544a\u3067\u8a8d\u77e5\u3092\u5e83\u3052\u3001\u8208\u5473\u3092\u5f15\u304d\u3001\u6b32\u6c42\u3068\u8a18\u61b6\u3092\u7d4c\u3066\u8cfc\u8cb7\u306b\u81f3\u308b\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u4e2d\u5fc3\u306e\u6642\u4ee3\u306b\u78ba\u7acb\u3055\u308c\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u8cfc\u8cb7\u30e2\u30c7\u30eb<\/h3>\n \n<p style=\"margin: 1em 0;\">AISAS\u306fAttention\uff08\u6ce8\u610f\uff09\u2192Interest\uff08\u95a2\u5fc3\uff09\u2192Search\uff08\u691c\u7d22\uff09\u2192Action\uff08\u884c\u52d5\uff09\u2192Share\uff08\u5171\u6709\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30e2\u30c7\u30eb\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u5f8c\u306e\u6d88\u8cbb\u884c\u52d5\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002AIDMA\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u300cSearch\uff08\u691c\u7d22\uff09\u300d\u3068\u300cShare\uff08\u5171\u6709\uff09\u300d\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u60c5\u5831\u3092\u96c6\u3081\u3001\u8cfc\u5165\u5f8c\u306bSNS\u3084\u53e3\u30b3\u30df\u3067\u4f53\u9a13\u3092\u30b7\u30a7\u30a2\u3059\u308b\u73fe\u4ee3\u306e\u884c\u52d5\u69d8\u5f0f\u306b\u3088\u304f\u30d5\u30a3\u30c3\u30c8\u3057\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">SIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\uff1aSNS\u6642\u4ee3\u306e\u8cfc\u8cb7\u30e2\u30c7\u30eb<\/h3>\n \n<p style=\"margin: 1em 0;\">SIPS\u306fSympathize\uff08\u5171\u611f\uff09\u2192Identify\uff08\u78ba\u8a8d\uff09\u2192Participate\uff08\u53c2\u52a0\uff09\u2192Share &#038; Spread\uff08\u5171\u6709\u30fb\u62e1\u6563\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3001SNS\u4e2d\u5fc3\u306e\u8cfc\u8cb7\u5fc3\u7406\u30e2\u30c7\u30eb\u3067\u3059\u3002\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u6d3b\u52d5\u3078\u306e\u300c\u5171\u611f\u300d\u3092\u8d77\u70b9\u306b\u9867\u5ba2\u304c\u52d5\u304d\u3001\u8cfc\u5165\u3084\u53c2\u52a0\u3092\u7d4c\u3066\u767a\u4fe1\u8005\u3068\u306a\u308a\u3001\u3055\u3089\u306b\u5171\u611f\u8005\u3092\u751f\u307f\u51fa\u3059\u3068\u3044\u3046\u5faa\u74b0\u69cb\u9020\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">DECAX\uff08\u30c7\u30ad\u30e3\u30c3\u30af\u30b9\uff09\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u6642\u4ee3\u306e\u30e2\u30c7\u30eb<\/h3>\n \n<p style=\"margin: 1em 0;\">DECAX\u306fDiscovery\uff08\u767a\u898b\uff09\u2192Engagement\uff08\u95a2\u4fc2\u69cb\u7bc9\uff09\u2192Check\uff08\u78ba\u8a8d\uff09\u2192Action\uff08\u8cfc\u8cb7\uff09\u2192eXperience\uff08\u4f53\u9a13\u3068\u5171\u6709\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u30e2\u30c7\u30eb\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u524d\u63d0\u3068\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u91cd\u8996\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084\u30e1\u30eb\u30de\u30ac\u904b\u55b6\u306e\u6307\u91dd\u3068\u3057\u3066\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/097a3278913cfc6cf450b08c03defff9.png\" alt=\"\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u9032\u5316\uff08AIDMA\u2192AISAS\u2192SIPS\u2192DECAX\uff09\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f36\uff1a\u6642\u4ee3\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3082\u9032\u5316\u3057\u3066\u304d\u305f<\/figcaption>\n<\/figure>\n \n<p style=\"margin: 1em 0;\">4\u3064\u306e\u30e2\u30c7\u30eb\u306f\u300c\u4f01\u696d\u767a\u4fe1\u304b\u3089\u751f\u6d3b\u8005\u767a\u4fe1\u3078\u300d\u300c\u5358\u767a\u306e\u8cfc\u8cb7\u304b\u3089\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3078\u300d\u3068\u3001\u6d88\u8cbb\u8005\u306e\u4e3b\u4f53\u6027\u304c\u5897\u3059\u65b9\u5411\u3067\u9032\u5316\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u3069\u306e\u884c\u52d5\u69d8\u5f0f\u306b\u8fd1\u3044\u304b\u3092\u610f\u8b58\u3057\u3066\u3001\u53c2\u8003\u306b\u3059\u308b\u30e2\u30c7\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">RFM\u5206\u6790\uff1a\u65e2\u5b58\u9867\u5ba2\u30923\u8ef8\u3067\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">RFM\u5206\u6790\u306fRecency\uff08\u76f4\u8fd1\u306e\u8cfc\u8cb7\uff09\u30fbFrequency\uff08\u983b\u5ea6\uff09\u30fbMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u8ef8\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u300c\u76f4\u8fd1\u8cfc\u8cb7\u30fb\u9ad8\u983b\u5ea6\u30fb\u9ad8\u5358\u4fa1\u300d\u306e\u9867\u5ba2\u306f\u512a\u826f\u9867\u5ba2\u3068\u3057\u3066\u624b\u539a\u304f\u30d5\u30a9\u30ed\u30fc\u3057\u3001\u300c\u76f4\u8fd1\u8cfc\u8cb7\u306a\u3057\u30fb\u4f4e\u983b\u5ea6\u30fb\u4f4e\u5358\u4fa1\u300d\u306e\u96e2\u53cd\u9867\u5ba2\u306b\u306f\u30af\u30fc\u30dd\u30f3\u65bd\u7b56\u3067\u518d\u6765\u5e97\u3092\u4fc3\u3059\u306a\u3069\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\uff1a\u9867\u5ba2\u306e\u52d5\u304d\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n \n<p style=\"margin: 1em 0;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u300c\u7d5e\u308a\u8fbc\u307f\u300d\u3068\u3001\u8cfc\u5165\u5f8c\u306e\u300c\u5e83\u304c\u308a\u300d\u3092\u6f0f\u6597\uff08\u308d\u3046\u3068\uff09\u578b\u3068\u4e09\u89d2\u578b\u3067\u56f3\u793a\u3057\u305f\u30e2\u30c7\u30eb\u3067\u3059\u3002\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u300c\u8cfc\u5165\u30d5\u30a1\u30cd\u30eb\u300d\u3001\u8cfc\u5165\u5f8c\u306e\u300c\u5f71\u97ff\u30d5\u30a1\u30cd\u30eb\u300d\u3001\u305d\u3057\u3066\u305d\u308c\u3092\u5408\u308f\u305b\u305f\u300c\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u300d\u306e3\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/ab217f050df21068950c356efb4d5a2f.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\uff08\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\uff09\u306e\u69cb\u9020\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f37\uff1a\u8cfc\u5165\u5f8c\u306e\u767a\u4fe1\u304c\u6b21\u306e\u8a8d\u77e5\u3092\u751f\u3080\u5faa\u74b0\u69cb\u9020<\/figcaption>\n<\/figure>\n \n<p style=\"margin: 1em 0;\">SNS\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3067\u8cfc\u8cb7\u4f53\u9a13\u304c\u62e1\u6563\u3055\u308c\u308b\u73fe\u4ee3\u3067\u306f\u3001\u8cfc\u5165\u5f8c\u306e\u4f53\u9a13\u8a2d\u8a08\u304c\u65b0\u898f\u7372\u5f97\u306b\u3082\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u5168\u4f53\u3092\u6349\u3048\u308b\u767a\u60f3\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u76ee\u6a19\u8a2d\u5b9a\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n \n<p style=\"margin: 1em 0;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u9069\u5207\u306a\u76ee\u6a19\u8a2d\u5b9a\u3067\u3059\u3002\u76ee\u6a19\u306e\u8cea\u304c\u65bd\u7b56\u306e\u8cea\u3092\u6c7a\u3081\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">SMART\uff1a\u8cea\u306e\u9ad8\u3044\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b5\u3064\u306e\u89b3\u70b9<\/h3>\n \n<p style=\"margin: 1em 0;\">SMART\u306fSpecific\uff08\u5177\u4f53\u7684\uff09\u30fbMeasurable\uff08\u8a08\u6e2c\u53ef\u80fd\uff09\u30fbAchievable\uff08\u9054\u6210\u53ef\u80fd\uff09\u30fbRelated\uff08\u95a2\u9023\u6027\uff09\u30fbTime-bound\uff08\u671f\u9650\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u76ee\u6a19\u8a2d\u5b9a\u306e\u6307\u91dd\u3067\u3059\u3002\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u306e\u3088\u3046\u306a\u62bd\u8c61\u7684\u306a\u76ee\u6a19\u3067\u306f\u306a\u304f\u3001\u300c3\u30ab\u6708\u4ee5\u5185\u306b\u4e3b\u529b\u5546\u54c1A\u306e\u6708\u5546\u309220%\u4f38\u3070\u3059\u300d\u306e\u3088\u3046\u306b5\u3064\u306e\u89b3\u70b9\u3092\u6e80\u305f\u3059\u5f62\u306b\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3001\u9054\u6210\u5ea6\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3067\u304d\u308b\u76ee\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">KGI\u30fbKPI\u30fbKDI\uff1a\u76ee\u6a19\u3092\u884c\u52d5\u30ec\u30d9\u30eb\u307e\u3067\u843d\u3068\u3057\u8fbc\u3080<\/h3>\n \n<p style=\"margin: 1em 0;\">KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u30fbKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u30fbKDI\uff08\u884c\u52d5\u56de\u6570\u306e\u8a18\u9332\u6570\u5024\uff09\u306f\u3001\u6700\u7d42\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3066\u4e2d\u9593\u6307\u6a19\u3068\u884c\u52d5\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4f8b\u3048\u3070KGI\u3092\u300c\u5e74\u9593\u58f2\u4e0a1\u5104\u5186\u300d\u3068\u3057\u305f\u5834\u5408\u3001KPI\u306b\u300c\u6708\u9593\u554f\u3044\u5408\u308f\u305b\u6570100\u4ef6\u300d\u3001KDI\u306b\u300c\u903120\u4ef6\u306e\u30c6\u30ec\u30a2\u30dd\u300d\u306e\u3088\u3046\u306b\u5177\u4f53\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n \n<p style=\"margin: 1em 0;\">\u69cb\u9020\u306f\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u540c\u3058\u3067\u3001\u6700\u7d42\u76ee\u6a19\u3092\u300c\u3084\u308b\u3079\u304d\u884c\u52d5\u300d\u307e\u3067\u843d\u3068\u3057\u8fbc\u3081\u308b\u306e\u304c\u5f37\u307f\u3067\u3059\u3002\u4eee\u306bKGI\u304c\u9054\u6210\u3067\u304d\u306a\u304f\u3066\u3082\u3001\u3069\u306eKPI\u3084KDI\u3067\u8a70\u307e\u3063\u3066\u3044\u305f\u304b\u304c\u5206\u304b\u308b\u305f\u3081\u3001\u6539\u5584\u306e\u30b9\u30d4\u30fc\u30c9\u3082\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u6539\u5584\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n \n<p style=\"margin: 1em 0;\">\u65bd\u7b56\u306f\u5b9f\u884c\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u632f\u308a\u8fd4\u308a\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u6210\u679c\u304c\u6700\u5927\u5316\u3055\u308c\u307e\u3059\u3002\u6700\u5f8c\u306e\u7ae0\u3067\u306f\u3001\u5b9a\u756a\u306ePDCA\u3068\u3001\u632f\u308a\u8fd4\u308a\u306b\u7279\u5316\u3057\u305fKPT\u30fbYWT\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">PDCA\uff1a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u738b\u9053<\/h3>\n \n<p style=\"margin: 1em 0;\">PDCA\u306fPlan\uff08\u8a08\u753b\uff09\u2192Do\uff08\u5b9f\u884c\uff09\u2192Check\uff08\u8a55\u4fa1\uff09\u2192Action\uff08\u6539\u5584\uff09\u306e4\u30b9\u30c6\u30c3\u30d7\u3092\u7e70\u308a\u8fd4\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u6700\u3082\u6709\u540d\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3067\u3001\u696d\u52d9\u6539\u5584\u304b\u3089\u500b\u4eba\u306e\u5b66\u7fd2\u307e\u3067\u5e45\u5e83\u304f\u5fdc\u7528\u3067\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f1\u5468\u56de\u3057\u3066\u7d42\u308f\u3089\u305b\u305a\u3001\u8a55\u4fa1\u3068\u6539\u5584\u3092\u6b21\u306e\u8a08\u753b\u306b\u53cd\u6620\u3055\u305b\u7d9a\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n \n<h3 style=\"margin-top: 2em; margin-bottom: 0.6em;\">KPT\u30fbYWT\uff1a\u632f\u308a\u8fd4\u308a\u3092\u6df1\u3081\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n \n<p style=\"margin: 1em 0;\">KPT\u3068YWT\u306f\u3001PDCA\u306e\u300cC\uff08\u8a55\u4fa1\uff09\u300d\u3092\u3088\u308a\u6df1\u304f\u5b9f\u308a\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306e\u632f\u308a\u8fd4\u308a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n \n<p style=\"margin: 1em 0;\">KPT\u306fKeep\uff08\u7d99\u7d9a\u3059\u308b\u3053\u3068\uff09\u30fbProblem\uff08\u554f\u984c\u70b9\uff09\u30fbTry\uff08\u6b21\u306b\u6311\u6226\u3059\u308b\u3053\u3068\uff09\u306e3\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3001\u73fe\u72b6\u306e\u89e3\u91c8\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u306b\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9YWT\u306f\u3001\u3084\u3063\u305f\u3053\u3068\uff08Y\uff09\u30fb\u308f\u304b\u3063\u305f\u3053\u3068\uff08W\uff09\u30fb\u6b21\u306b\u3084\u308b\u3053\u3068\uff08T\uff09\u306e\u6d41\u308c\u3067\u300c\u4e8b\u5b9f\u304b\u3089\u5b66\u3073\u3092\u5f15\u304d\u51fa\u3059\u300d\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u624b\u6cd5\u3067\u3059\u3002<\/p>\n \n<figure style=\"margin:2em 0;text-align:center;\">\n<img decoding=\"async\" src=\"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp\/.\/app\/uploads\/xn--q6vw15bczbg0p.com\/2026\/05\/fig08_PDCA_KPT_YWT.png\" alt=\"PDCA\u30b5\u30a4\u30af\u30eb\u3068KPT\/YWT\u306e\u4f4d\u7f6e\u3065\u3051\" width=\"800\" style=\"max-width:100%;height:auto;\" \/>\n<figcaption style=\"font-size:0.85em;color:#888;margin-top:0.5em;\">\u56f38\uff1a\u5927\u304d\u306aPDCA\u30b5\u30a4\u30af\u30eb\u306e\u4e2d\u3067\u3001KPT\u3084YWT\u3092\u4f7f\u3063\u3066\u632f\u308a\u8fd4\u308a\u3092\u6df1\u3081\u308b<\/figcaption>\n<\/figure>\n \n<div style=\"background-color: #f6eff5; border-left: 4px solid #8e2368; padding: 16px 20px; margin: 20px 0; border-radius: 4px;\">\n<strong style=\"color: #8e2368;\">\u4f7f\u3044\u5206\u3051\u306e\u30b3\u30c4<\/strong>\n<p style=\"margin: 1em 0;\">\u300c\u8ab2\u984c\u3078\u306e\u6253\u3061\u624b\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u305f\u3044\u300d\u3068\u304d\u306fKPT\u3001\u300c\u6210\u529f\u4f53\u9a13\u3084\u5b66\u3073\u3092\u6b21\u306b\u6d3b\u304b\u3057\u305f\u3044\u300d\u3068\u304d\u306fYWT\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u30c1\u30fc\u30e0\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3068\u3001\u632f\u308a\u8fd4\u308a\u306e\u8cea\u304c\u4e00\u6bb5\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n \n<h2 style=\"margin-top: 2.4em; margin-bottom: 0.8em; padding-top: 0.4em;\">\u307e\u3068\u3081<\/h2>\n \n<p style=\"margin: 1em 0;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u6226\u7565\u7acb\u6848\u304b\u3089\u632f\u308a\u8fd4\u308a\u307e\u3067\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u3001\u601d\u8003\u306e\u8cea\u3068\u30c1\u30fc\u30e0\u306e\u8a8d\u8b58\u5408\u308f\u305b\u3092\u652f\u3048\u3066\u304f\u308c\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f20\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u8868\u3067\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n \n<table style=\"border-collapse: collapse; width: 100%; margin: 24px 0; font-size: 14px; line-height: 1.7;\">\n<thead>\n<tr>\n<th style=\"background-color: #3e8396; color: #fff; border: 1px solid #3e8396; padding: 12px 14px; text-align: left;\">\u30ab\u30c6\u30b4\u30ea<\/th>\n<th style=\"background-color: #3e8396; color: #fff; border: 1px solid #3e8396; padding: 12px 14px; text-align: left;\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/th>\n<th style=\"background-color: #3e8396; color: #fff; border: 1px solid #3e8396; padding: 12px 14px; text-align: left;\">\u4e3b\u306a\u7528\u9014<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u601d\u8003\u6574\u7406<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">MECE<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u629c\u3051\u6f0f\u308c\u30fb\u30c0\u30d6\u308a\u306e\u306a\u3044\u8981\u7d20\u5206\u89e3<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u601d\u8003\u6574\u7406<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u554f\u984c\u306e\u8981\u56e0\u5206\u89e3\u3068\u89e3\u6c7a\u7b56\u306e\u5177\u4f53\u5316<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u5e02\u5834\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">PEST\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30de\u30af\u30ed\u74b0\u5883\u306e\u628a\u63e1<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u5e02\u5834\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">3C\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u5e02\u5834\u30fb\u81ea\u793e\u30fb\u7af6\u5408\u306e\u95a2\u4fc2\u6574\u7406<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u5e02\u5834\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">4C\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u9867\u5ba2\u8996\u70b9\u306e\u6226\u7565\u8a2d\u8a08<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u5e02\u5834\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">4P\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u4f01\u696d\u8996\u70b9\u306e\u65bd\u7b56\u8a2d\u8a08<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u5e02\u5834\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">STP\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u72d9\u3046\u3079\u304d\u5e02\u5834\u3068\u7acb\u3061\u4f4d\u7f6e\u306e\u6c7a\u5b9a<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u81ea\u793e\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">SWOT\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\u306e\u6574\u7406<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u81ea\u793e\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30d0\u30ea\u30e5\u30fc\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u4e8b\u696d\u306e\u53d6\u6368\u9078\u629e\u5224\u65ad<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u81ea\u793e\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u4fa1\u5024\u5de5\u7a0b\u306e\u53ef\u8996\u5316<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u81ea\u793e\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">5\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u696d\u754c\u306e\u7af6\u4e89\u69cb\u9020\u5206\u6790<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u81ea\u793e\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u4e8b\u696d\u69cb\u9020\u306e\u5168\u4f53\u4fef\u77b0<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u9867\u5ba2\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">AIDMA<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u6642\u4ee3\u306e\u8cfc\u8cb7\u884c\u52d5<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u9867\u5ba2\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">AISAS<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u8cfc\u8cb7\u884c\u52d5<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u9867\u5ba2\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">SIPS<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">SNS\u6642\u4ee3\u306e\u8cfc\u8cb7\u884c\u52d5<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u9867\u5ba2\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">DECAX<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u6642\u4ee3\u306e\u8cfc\u8cb7\u884c\u52d5<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u9867\u5ba2\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">RFM\u5206\u6790<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u65e2\u5b58\u9867\u5ba2\u306e\u30e9\u30f3\u30af\u5206\u3051<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u9867\u5ba2\u7406\u89e3<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u8cfc\u8cb7\u304b\u3089\u767a\u4fe1\u307e\u3067\u306e\u6d41\u308c\u306e\u53ef\u8996\u5316<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u76ee\u6a19\u8a2d\u5b9a<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">SMART<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u8cea\u306e\u9ad8\u3044\u76ee\u6a19\u8a2d\u5b9a<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u76ee\u6a19\u8a2d\u5b9a<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">KGI\u30fbKPI\u30fbKDI<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u76ee\u6a19\u306e\u968e\u5c64\u7684\u306a\u843d\u3068\u3057\u8fbc\u307f<\/td><\/tr>\n<tr><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u6539\u5584<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">PDCA<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u8a08\u753b\u2192\u5b9f\u884c\u2192\u8a55\u4fa1\u2192\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb<\/td><\/tr>\n<tr style=\"background-color: #f6f8fa;\"><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u6539\u5584<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">KPT\u30fbYWT<\/td><td style=\"border: 1px solid #d6dbe0; padding: 10px 14px; vertical-align: top;\">\u632f\u308a\u8fd4\u308a\u306e\u6df1\u5316<\/td><\/tr>\n<\/tbody>\n<\/table>\n \n<p style=\"margin: 1em 0;\">\u5927\u5207\u306a\u306e\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u300c\u4f7f\u3046\u3053\u3068\u300d\u3067\u306f\u306a\u304f\u3001\u9069\u5207\u306a\u5834\u9762\u3067\u4f7f\u3044\u5206\u3051\u3066\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305a\u306f\u8208\u5473\u306e\u3042\u308b\u3082\u306e\u304b\u30891\u3064\u305a\u3064\u8a66\u3057\u3066\u3001\u81ea\u5206\u3084\u30c1\u30fc\u30e0\u306b\u5408\u3046\u3082\u306e\u3092\u898b\u3064\u3051\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u7d99\u7d9a\u7684\u306b\u4f7f\u3046\u307b\u3069\u601d\u8003\u306e\u578b\u3068\u3057\u3066\u8eab\u306b\u3064\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u7cbe\u5ea6\u3068\u30b9\u30d4\u30fc\u30c9\u304c\u5927\u304d\u304f\u5411\u4e0a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n \n<!-- \u203b CTA\u30dc\u30bf\u30f3\u306f\u672c\u6587\u306b\u542b\u3081\u306a\u3044\uff08WordPress\u5074\u3067\u30d0\u30ca\u30fc\u7b49\u3092\u5225\u9014\u8a2d\u7f6e\u3059\u308b\u904b\u7528\uff09 -->\n \n<\/div>\n \n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u30fb\u5206\u6790\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306b\u4f53\u7cfb\u5316\u3055\u308c\u305f\u601d\u8003\u306e\u67a0\u7d44\u307f\u3067\u3059\u3002MECE\u30fb3C\u5206\u6790\u30fbSWOT\u5206\u6790\u30fbAIDMA\u30fbPDCA\u306a\u3069\u304c\u3042\u308a\u3001\u65bd\u7b56\u306e\u629c\u3051\u6f0f\u308c\u3092\u9632\u304e\u3001\u30c1\u30fc\u30e0\u5185\u306e\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u521d\u5fc3\u8005\u304c\u307e\u305a\u5b66\u3076\u3079\u304d\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3069\u308c\u3067\u3059\u304b\uff1f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u601d\u8003\u6574\u7406\u306e\u57fa\u672c\u3067\u3042\u308bMECE\u3068\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3001\u73fe\u72b6\u628a\u63e1\u306b\u4f7f\u3048\u308b3C\u5206\u6790\u3084SWOT\u5206\u6790\u3001\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306ePDCA\u304b\u3089\u59cb\u3081\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u571f\u53f0\u306b\u3082\u306a\u308b\u8003\u3048\u65b9\u3067\u3059\u3002\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"4C\u5206\u6790\u30684P\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"4C\u5206\u6790\u306f\u9867\u5ba2\u8996\u70b9\uff08\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\uff09\u304b\u3089\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001Customer Value\u30fbCost\u30fbConvenience\u30fbCommunication\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u30014P\u5206\u6790\u306f\u4f01\u696d\u8996\u70b9\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30c8\uff09\u304b\u3089Product\u30fbPrice\u30fbPlace\u30fbPromotion\u3067\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u4e21\u8005\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u6226\u7565\u306b\u306a\u308a\u307e\u3059\u3002\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"SWOT\u5206\u6790\u3060\u3051\u3067\u306f\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u306a\u3044\u306e\u3067\u3059\u304b\uff1f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"SWOT\u5206\u6790\u306f\u73fe\u72b6\u3092\u6574\u7406\u3059\u308b\u6bb5\u968e\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306a\u306e\u3067\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u6226\u7565\u306b\u306a\u308a\u307e\u305b\u3093\u3002\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u8981\u56e0\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u300e\u30af\u30ed\u30b9\u5206\u6790\u300f\u307e\u3067\u9032\u3081\u3066\u3001\u7a4d\u6975\u653b\u52e2\u30fb\u5f31\u70b9\u5f37\u5316\u30fb\u5dee\u5225\u5316\u6226\u7565\u30fb\u9632\u885b\u64a4\u9000\u306e4\u65b9\u5411\u306e\u6226\u7565\u6848\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\"\n      }\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u30fb\u5206\u6790\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u300c\u601d\u8003\u306e\u578b\u300d\u306e\u3053\u3068\u3067\u3059\u3002\u65bd\u7b56\u3092\u9032\u3081\u308b\u306a\u304b\u3067\u300c\u8b70\u8ad6\u304c\u3042\u3061\u3053\u3061\u306b\u98db\u3093\u3067\u3057\u307e\u3046\u300d\u300c\u73fe\u72b6\u304c\u3046\u307e\u304f\u6574\u7406\u3067\u304d\u306a\u3044\u300d\u3068\u611f\u3058\u305f\u7d4c\u9a13\u306f\u306a\u3044\u3067\u3057\u3087 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[63],"tags":[107,108,68,67,165],"_links":{"self":[{"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/posts\/1437"}],"collection":[{"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/comments?post=1437"}],"version-history":[{"count":2,"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/posts\/1437\/revisions"}],"predecessor-version":[{"id":1447,"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/posts\/1437\/revisions\/1447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/media\/1457"}],"wp:attachment":[{"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/media?parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/categories?post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xn--q6vw15bczbg0p.com\/knowhow\/wp-json\/wp\/v2\/tags?post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}